So I thought I would start of with my favourite things...and this advert is one of them.
The new Ikea Advert is just gorgeous and always makes me smile. I have seen it that many times that as the first note is played, my head turns immediately to television. The song played, "Pianni" by Mara Carlyle, makes the advert even more magical, and works with the cats so well.
The basic idea was that they got 100 people (either Ikea employees, Ikea advert/film production staff, and the general public) to bring in their cats along to this experimental film. They put up a wall around an area on the shop floor in one of Ikea's flagship shops, in Wembley. They filmed this at night, and had many different camera's ready to film the cats. It was totally an experiment as they had no idea whether it would work or not, and had no control over the cats and what they would do etc.
The idea of 100 cats running around an Ikea store is just totally amazing really... investigating in and around all the furniture, playing, chasing and fighting with the other cats. The end result is just fabulous, and almost magical....and of course so cute! The advert is called Happy Cats, and it finishes with the words "happy inside", relating to how your house should make you feel. But to me, watching the advert, makes me feel happy inside and smile lots! So thanks Ikea :)
This link will take you to the advert on the Ikea youtube channel, if you haven't had the chance to catch it on television yet!
http://www.youtube.com/watch?v=Z7vXP3tHzhA
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